Ocean Spray approached Redscout with a technology in search of a consumer proposition. By extracting all the goodness of cranberries (namely Proanthocyanidins, or PACs for short, a potent antioxidant) they had found a way to leave behind sugar and calories commonly found in juice-based products. We developed PACt, a new water based beverage that helps cleanse and purify better than water alone. From consumer insight, liquid development, naming, bottle design and branding, we led the development of Ocean Spray's biggest product launch of recent years, paving the way for a pipeline of new products that will reinvigorate the juice aisle.
